Hospice Brand Identity

Create a Hospice and Palliative Care Brand that People Recognize and Remember

Your hospice and palliative care brand is short-hand for everything your organization holds true. It’s your promise of what you say you’ll deliver to patients, families, referrers and your community. Build a meaningful brand that expresses the breadth of your care from a single, integrated resource – one that is distinctive, memorable and sets you apart from other hospice organizations and other alternatives for care.

Unaided, less than 10% of surveyed patients and families can correctly name a single hospice provider

When prompted, less than 40% can identify hospice providers

Your vital brand components can come together in a cohesive way with the help of our strategic concepts and creative executions that compassionately connect your brand to the people who need hospice and palliative care the most.

Discover rebranding results that positioned our hospice client top-of-mind.




“Thanks to our rebranding and marketing campaign with Transcend, more people were aware of Serenity HospiceCare after two years than they knew our former brand name after 20 years.”

Tammy Bracken, Director of Public Relations, Fund Development & Volunteers, Serenity HospiceCare

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